Two models posing together, showcasing their glowing skin achieved with James Read's Self Glow fake tan and sunless tanning products.

WE ARE A SKINCARE-FIRST SUNLESS TANNING BRAND

FOR OVER TWO DECADES, JAMES READ HAS TRANSFORMED THE SUNLESS TANNING CATEGORY.

At Self Glow, we believe that achieving a healthy, natural-looking glow shouldn't come at the expense of your skin's health or the planet's well-being. For over two decades, our founder James Read has been revolutionising the sunless tanning industry with an innovative, skincare-first philosophy.

James Read Self Glow sunless tanning skincare on a female model holding the break of dawn 20 minute glow mask, showcasing a radiant, natural-looking fake tan.

— 01 Skin health first approach to tan

With meticulous care, we've selected ingredients that are kind to both your skin and the planet. Our vegan formulas, free from parabens, artificial tints, alcohol, and silicones, are seamlessly blended with glow-enhancing plant-based DHA, ensuring seasonless glow for every skin tone.

A model with black skin showcasing their glowing, radiant complexion achieved with James Read's Self Glow tanning products while holding a flower, emphasising the natural beauty of the results.

— 02 INGREDIENTS THAT WORK FOR ALL

Our unique colour guide utilises natural cocoa extracts instead of traditional green or yellow tints, instantly warming the skin for a seamless, even application that looks beautiful on all skin tones. Unlike many sunless tanners, our formulas offer a truly inclusive, customisable colour that compliments every complexion.

A close-up of a model looking through flowers at the camera, emphasizing Self Glow by James Read's commitment to using sustainable packaging and ingredients in their sunless tanning products, promoting natural beauty and environmental responsibility.

— 03 CLEAN TO PLANET. Clean to skin

Sustainability is at the core of our brand ethos. We're committed to using eco-friendly packaging and containers that exceed industry standards, minimising our carbon footprint while positively impacting the health of our planet. Our vegan, conscious formulations nourish your skin without harming the environment.

James Read, founder of Self Glow and celebrity spray tan artist, smiling with a diverse group of models showcasing various skin tones and types, highlighting the brand's commitment to inclusivity and delivering natural-looking glowing results for all.

The Evolution of Sunless Tanning

For over twenty years, James Read has been at the forefront of sunless tanning, earning the trust of A-list celebs with his expertise in crafting natural-looking glows. Recognising that the industry was all heading in the same direction, he sought to redefine the narrative and create a new way to glow. His groundbreaking products were game-changers in the industry, combining skincare and sunless-tanning in a way that had never been done before. With over 35 beauty awards and recognition from prestigious publications like British Vogue and American Glamour, James Read's innovative approach to sunless tanning resonated globally, earning him industry firsts such as launching the UK's first standalone sunless tanning spa and being one of the first British tanning brands to enter the Australian and New Zealand markets - a true testament to how his pioneering methods struck a chord with sunless tan lovers worldwide.

Black female model applying James Read Self Glow sunless tanning skincare product called dusk to dawn overnight tan facial for a flawless, long-lasting glow.

THE NEXT GENERATION OF SUNLESS TANNING

Now, with our new Self Glow range, he's taken his dedication to streamlining the tanning process even further. This expertly curated collection of five user-friendly products have been designed to fit easily into your daily skincare routine, whilst adding a natural-looking glow.

Blending cutting-edge active and fermented ingredients like hyaluronic acid, mushroom extracts, aloe vera, squalane, and plant-based DHA, our formulas deliver hydration, nourishment, and a customisable sun-kissed glow. In his relentless pursuit of innovation, James Read has placed skincare, sustainability, and inclusivity at the forefront, redefining what it means to achieve a healthy, ethical glow.

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Self Glow by James Read: A sunless tanning product for a natural glow that transcends all seasons, featuring a model's face surrounded by floral tulips.

A GLOW THAT TRANSCENDS ALL SEASONS

DISCOVER OUR INGREDIENTS