FOR OVER TWO DECADES, JAMES READ HAS TRANSFORMED THE SUNLESS TANNING CATEGORY.
At Self Glow by James Read, skin comes first. We don’t believe in changing your skin, only enhancing it. Because a healthy, natural-looking glow should never compromise your skin or the planet. Every formula is designed to work with your skin, adapting seamlessly across skin tones for results that look real, feel effortless, and glow naturally. This is glow, done better.
— 01 A skincare-first approach to tan
With meticulous care, we've selected ingredients that are kind to both your skin and the planet. Our vegan formulas, free from parabens, artificial tints, alcohol, and silicones, are seamlessly blended with glow-enhancing plant-based DHA, ensuring seasonless glow for every skin tone.
— 02 INGREDIENTS THAT WORK FOR ALL
Our unique colour guide utilises natural cacao extracts instead of traditional green or yellow tints, instantly warming the skin for a seamless, even application that looks beautiful on all skin tones. Unlike many sunless tanners, our formulas offer a truly inclusive, customisable colour that compliments every complexion.
— 03 Good for the planet. Good for skin
Sustainability is at the core of our brand ethos. We're committed to using eco-friendly packaging and containers that exceed industry standards, minimising our carbon footprint while positively impacting the health of our planet. Our vegan, conscious formulations nourish your skin without harming the environment.
The authority in sunless tanning
With over two decades of experience, James Read has refined sunless tanning through a skincare-first philosophy focused on natural results and skin health. From building the multi-award-winning James Read Tan brand to launching Self Glow in 2024 and the world’s first Self Glow Facials in 2025, he continues to shape the future of season-less, skincare-led glow. Trusted globally by leading figures in the fashion and beauty industry, James is recognised as a leading authority within the sunless tanning industry.
A glow that isn’t just seen, it’s felt™
This expertly curated collection is designed to move seamlessly into your daily skincare ritual, intuitive to use, made for everyday wear, and created to glow with you all year round. Powered by cutting-edge actives, biotech innovation, and fermented ingredients, each formula delivers more than colour. Hyaluronic acid, mushroom extracts, aloe vera, squalane, and plant-based DHA work in harmony to hydrate, nourish, and adapt, creating a sun-kissed glow that’s uniquely yours.
Driven by the relentless pursuit of innovation, James Read places skincare, sustainability, and inclusivity at the heart of every formula. Because a gorgeous glow isn’t just seen, it’s felt. Healthy, ethical, and designed for all skin.
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