THE RISE OF THE SEASONLESS GLOW

Over the past year, the perception of self-tanning has dramatically shifted. What was once considered a seasonal indulgence reserved for the warmer months has now firmly established itself as a year-round beauty essential. Demi Moore’s recent appearance on The Graham Norton Show was a prime example of this evolving trend. Her radiant, sun-kissed skin became an instant talking point, demonstrating how skin can be a bold fashion statement. Like a carefully chosen accessory, self-tanning seamlessly enhances an overall look, working perfectly with makeup, hair, and wardrobe without overshadowing them. Tanning, once relegated to summer, has now transcended the seasons, becoming a beauty staple that transcends time. This shift can be attributed to significant innovations in self-tanning products. Today’s formulas do far more than deliver a natural-looking glow—they actively nourish and hydrate the skin, offering a dual benefit. Adapting your glow to the changing seasons is the key to mastering a year-round tan. This isn't about drastically altering your complexion but about adjusting your tone and prep routine to complement the cooler or warmer months ahead. As we transition through the seasons, your self-tan should evolve like your wardrobe. In the winter, you might opt for a more subtle, understated glow that adds warmth to pale skin, while in the summer, you can go for a deeper, more bronzed finish. The goal isn’t to drastically change your skin tone but to ensure your glow complements the season and feels fresh and natural. To help you achieve the perfect radiance no matter the time of year, we’ve broken it down by season—providing you with a foolproof guide to mastering your self-tan all year long. From selecting the right shade to prepping your skin for a flawless application, we have all the tips and tricks you need to keep your glow on point, whatever the month.

Winter Glow

Winter is all about hydration. Apply a thin layer of moisturiser before tanning to avoid patchy spots, especially in dry areas. Pro tip: hydrate with a sheet mask before you tan for extra moisture. For a natural "golden hour" glow, focus on your face and hands for a soft ski-trip look. Dusk to Dawn Overnight Tan Facial delivers the perfect winter radiance, with Hyaluronic Acid and Squalane to plump and hydrate. Endless Summer Gradual Tan Moisturiser locks in moisture while building a subtle tan, ideal day or night.

Spring Glow

Spring’s all about that fresh, dewy-but-matte look. For the face, the Break of Dawn Rejuvenating Glow Mask gives an instant boost, while Sunblush Hydrating Tan Mist layers perfectly over SPF and skincare for a natural, glowing finish. On the body, Endless Summer Gradual Tan Moisturiser builds a golden glow over a couple of days while keeping your skin moisturised and smooth. 

Summer Glow

Summer is the skin’s time to shine! For the face, Sunbright Tinted Tan Drops mixed with SPF give a perfect sun-kissed glow. Add a few extra drops for a deeper tan. Keep Sunblush Hydrating Mist on hand for refreshes throughout the day. On the body, Sunrise to Sundown delivers instant warmth, turning your skin into a glowing masterpiece that lasts up to seven days. It’s your ultimate summer glow for a poolside day or a last-minute BBQ.

Autumn Glow

As temps drop and skin dries out, choose a self-tanner that works with your routine, not against it. For the face, Sunbright Tinted Tan Drops give a custom glow that mixes seamlessly with your skincare. Non-transferable and perfect overnight, add two drops and build over a few days. Need a quick pick-me-up? Sunblush Hydrating Mist, loved by Lisa Snowdon, refreshes and hydrates with 87% Rose Water. Apply over skincare, SPF, or makeup instantly for a dewy, glowing finish. Stay glowing all year round with the right products to match eachseason’s vibe—perfect skin isn’t just for summer.