Sunblush Hydrating Tan Mist by Self Glow by James Read. Infused with 88% natural rose water, this luxurious tan mist delivers a flawless sun-kissed glow while deeply hydrating the skin. It provides a refreshing, cooling sensation with every spritz.

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ROSE WATER TANNING MIST

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Female model applying Sunrise to Sundown Tinted Tan Serum by Self Glow by James Read for an instant, natural glow on the body.

TINTED TAN SERUM

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A New Way to Glow: Vegan, Inclusive Sunless Tanning Made in the UK

Discover a new way to glow with James Read's Self Glow skincare-infused sunless tanning Sunbright Tinted Tan Drops, held by a model for a natural-looking glow to the skin.

SKINCARE-INFUSED SUNLESS TANNING

Self Glow by James Read is a complete skincare-first sunless tanning range that combines an innovative natural cacao colour guide with high-performance active and fermented ingredients. Our nourishing, hydrating formulas deliver a radiant year-round glow that complements all skin tones and types.

→ Build your desired glow through daily use

→ Integrates into your skincare routine

→ Fades gradually just like a real tan

→ Vegan, inclusive and sustainable

Each product has been cocktailed to include hydrating skincare for a warm glow rather than a synthetic tanned appearance
James Read has really changed the self-tanning category

Vogue UK Best Face Self Tanner in 100 Years of Vogue.

The best self tanner to take on holiday

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James is a genius when it comes to self-tan

American Vouge

Self Glow by James Read: A sunless tanning product for a natural glow that transcends all seasons, featuring a model's face surrounded by floral tulips.

A GLOW THAT TRANSCENDS ALL SEASONS

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Two models posing together, showcasing their glowing skin achieved with James Read's Self Glow sunless tanning products.

A Skin Health-First Approach

PRO-SKINCARE

We've placed skincare, sustainability, and inclusivity at the forefront of our mission, striving to redefine sunless tanning with products that enhance your natural beauty while nourishing skin's health. Our high-performance formulas feature fermented mushrooms, hydrating hyaluronic acid and aloe vera, and skin-replenishing actives like shea butter, squalane, apricot oil, kakadu plum, natural cocoa extracts, and plant-based DHA.

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A diverse group of models with various skin types and tones smiling and showing off their radiant, glowing skin achieved with James Read's Self Glow fake tan products.

Ingredients that work on all skin tones

PRO-INCLUSIVITY

Our revolutionary approach to sunless tanning embraces diversity by providing a natural colour guide using cocoa extracts, unlike traditional products that rely on green or yellow guides. These guides often fall short on various skin tones, but our natural cocoa extracts offer an instant warmth to the skin, ensuring effective application for everyone. Our goal was to create a sunless tanning range that breaks down barriers and caters to all skin tones and types, allowing everyone to enjoy a radiant glow year-round.

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A model with black skin showcasing their glowing, radiant complexion achieved with James Read's Self Glow tanning products while holding a flower, emphasising the natural beauty of the results.

Good to planet. Good to skin

PRO-PLANET

Sustainability is woven into our brand ethos. From responsibly sourcing ingredients across the UK and Europe to utilising innovative, eco-conscious packaging solutions, we're committed to minimising our environmental impact. Our aim is to craft sunless tanning products that allow you to glow year-round while prioritising the health of the planet.

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Free shipping

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Customer service

We're here to help, Monday to Friday. Call us at 0203 948 1495.

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FAQ

If you have any questions or concerns about your Self Glow by James Read products, explore some of our most frequently asked questions and common queries below.

Our customer support is available Monday to Friday: 9am-5pm.Average answer time: 24h